by Alis Nikol
Mobile Application Development seemed to be a constant endeavor for small and big firms. The best thing to generate revenue and customer satisfaction is to establish long-term relationships with customers. As a result companies trying to optimize both products features and customer convenience. Because they know, dis-satisfied customers, on the other hand, may spoil the joy of better business relationship to a company. Also it is not always easy to digest, especially if the project is a stand-alone business and not even a part of stable mobile market.
However, by adopting mobile applications development, companies can gain huge enhancement with this long- term relationships with a well served and satisfied customers. The purpose of strong customer relationship is not just for client to keep doing business with a provider for the long time, it also value for the chances of that customer recommending the company services and products to others are really enhanced.
While going beyond the initial development and deployment, sometime it is difficult for a firm to distinguish between customers who can deliver the right message. The best solution is to keep the perfect balance between every individual customer’s requirements and the company’s goals, which can be gain by optimizing user engagement and retention.
- In 2012, there were more iPhones sold every day than there were babies being born worldwide (378,000 vs. 371,000).
- By 2014, there will be more mobile devices connecting to the Internet than there are people on Earth, according to current growth rate.
- It is predicted that by end of 2015 there will be over 100 billion app will get downloads.
- Prediction says, by year 2016, there will be over 10 billion mobile-connected devices that will again, exceed the world’s population at that time (7.3 billion).
The apps which is old but continue generating revenue and building brand engagement:
Think how mobile apps can help in building and in enhancing your company’s brand presence. For example, in 2008, Kraft Cadbury’s iFood Assistant app was launched, and now they are continue engaging consumers with their brand by offering more than 2000 delicious recipes. Even after 7 years later, 60% of its users prolong to buy and follow recipes with generating 99 euro per download.
One another mobile app, “Smartsalary” made by MobilePundits, launched in 2011, and now it has become the gold standard for mobile industry. At present, it has millions of loyal customers who interact and manage its salary package using this.
In an all, to stay ahead in competition, mobile apps are the critical channel for companies for the instant customer engagement. Using “mobile context” you can evaluate customer behavior, their mobile usage patterns, shopping targets and brand associations so that you can predict what offers attract a user to action. You can also choose cross-communication methods like SMS, push notifications or email.
Optimizing user retention and engagement is as important as establishing long-term relationships with the customers. A strong customer base isn’t earned in a day; you need to provide value and support to your mobile customers always to increase their loyalty. No doubt, mobile apps can be a strong tool to reach visitor and convert them into customers in an optimized time-sensitive manner.
Therefore, be intelligent about user requirement, their experience, and how you can make them happy and satisfied. Acquiring customer satisfaction isn’t about logic, it’s about emotion. Companies that use apps to support their customers and work to provide relevant experiences will win over customers and increase the loyalty of their mobile customer base. We at MobilePundits believe in creating strong relationships for mobile solutions that engage and delight.