by Bryce Robert

Keeping up your customers demand is never ending process. Unfortunately your competitors are also realize the importance of fulfilling the customers demand and develop a new way to fulfill them. Few times ago it is difficult for customer satisfaction in terms of culture where they can quickly access your product and enjoy the seamless services.

The good thing is that now there are few options available which can help to improve your customer base. One of them is to build mobile(iPhone, Android, Windows) apps for your business. However many industries such as retails, traveling, business etc are using mobile apps for their customers. These apps help to boost sales as well as improve customers experience. If we talk about “black Friday”, many retailers take interest in building mobile(iPhone, Android, Windows) apps for their business in this holiday season.

Having a mobile app is the most beneficial for companies when it comes to enhancing the customer experience. Here we are going to discuss about some examples which shows how mobile app help in boosting sales and improve customers expereince.

Allow to find quick information

Mobile app enable users to quickly placed order in a single touch of button from their convenient devices (tablet or smartphones). Fast food restaurants in Australia are the examples of enterprises which are taking a fully advantage of mobile apps and continuous making a great user expereince. Hungry jacks is one of the most interactive fast food app in Australia which shows customers how close they are to a one kilometer store radius and within that zone how far they are from Hungry jack restauarants.

Helping in comparison shop

Offering an eCommerce components within the app are helping your customers in comparison shop. The main disadvantages of having a website for e-commerce is that sometimes it is not user friendly on smart devices. On the other hand mobile e-commerce apps are one of the best complement in the place of eCommernce website. With eCommerce mobile apps user can easily make a comparison about pricing between products and take a decision. The main advantage of mobile apps is that once customer have looked up the product in your app then they are more likely to place on the spot order with a single click order.

Benefits of reward programs

Adding a value added programs help business to generate high sales in affordable prices. There are many finance mobile apps available in Australian finance industry which regulate their reward programs. For example American express (Amex) is  finance app for accessing your account and and membership for personal benefits. With this app users can use their membership reward program towards recent eligible charges in the Amex Mobile app – from dining & entertainment to everyday needs, and more. And for some charges, use points right after you swipe.

User friendly

Creating an app experience more user friendly for the customer will keep them to come again and again. In particular Airlines always use this concept through making their app more usefriendly.  Many airline mobile apps allows you to easy to check in to your place, easy to make reservation, easy to make modifications into flight and many more. According to me building an app that are more user friendly enhance your customer experience as well as possibilities to chance for repeat business.

It is necessary to hire mobile (iPhone, Android, Windows) app developers who can understand the importance of creating mobile apps that uses few steps as possible customers to make purchases. It is also important that your product or services conveniently available in various mobile platforms.

About the Author

Bryce Robert is best known for technology journalist currently works at MobilePundits, a mobile application development company, where he focuses all tech savvy news and what’s new in technology world. Along with mobilepundits Bryce has written number of publication related to mobile technology. 

View all posts by Bryce Robert


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